Privacy Notice

Thank‑you for visiting our website operated by chovhouse (hereinafter referred to as “the Company”). We aim to deliver a secure and pleasant online‑shopping experience alongside premium personalised customer service. We fully respect and protect the privacy of your personal data.

This Privacy Notice sets forth categories of information we collect when you browse our website (the “Site”). The Site and all its built‑in functions are collectively defined as our “Services”. It also elaborates how we utilise and share your personal data and your available controls over such usage.

By accessing our Services, you consent to the collection, usage and disclosure of your data strictly under this Privacy Notice, including cross‑border transmission and storage of your personal information in the United States, Canada or Hong‑Kong SAR. You also agree to our Terms of Use incorporated herein by reference. If you disagree with these provisions, you must refrain from accessing our Services.

Q: What information will the Company collect?

A: We gather your information through the approaches listed below:

Information generated from your interactions with us

We collect your personal data and transaction‑related information during your engagement with us. This includes instances when you place orders, subscribe to our catalogues or newsletter, join our give‑aways, contests and promotional events, submit product reviews and surveys, send gift‑cards to others or send us direct messages. When you complete purchases, we will also collect your billing address.

Third‑party information you provide

If you send messages or gifts to other people via our Services, we may collect the recipient’s name, phone number, email address and shipping address provided by you.

Automatically‑collected site‑based data

Our team and authorised service providers deploy cookies, pixel‑tags, log‑files, JavaScript and other tracking tools to gather non‑identifiable data regarding site visitors, email‑opening behaviours and your interactions with online ads. Collected data includes your browser type, operating system, mobile‑device model, visited pages, clicked links, IP‑address, unique device identifiers, previously‑visited websites, dwell‑time on our site, revisit frequency and email‑interaction records. We combine such statistics with your personal information to customise our website layout, retain your preferences, identify suitable promotions and deliver targeted advertisements across your different electronic devices.

Data obtained from third‑party platforms

We may receive supplementary information from external parties to verify your mailing details and demographic data, or acquire your profile data when you connect your social‑media accounts to our website, subject to your privacy settings on those third‑party platforms.

Combined information

We consolidate data obtained from multiple channels: information you manually submit, automatically‑tracked site‑usage data, records collected across your different devices and valid data sourced from authorised offline and online third‑party partners.

Third‑party analytics and advertising tools

We work with external partners for data analysis and targeted advertising. These third‑party vendors may deploy cookies, pixel‑tags, flash cookies and log‑files to collect non‑personal data and combine it with information from other platforms for advertisement delivery. The Company has no authority to control how third‑party operators utilise their tracking technologies.

Q: What are your tracking‑preference options?

A: Certain functions of our website rely on cookies. By registering for and using our Services, you consent to our cookie deployment. If you reject cookies, you will not be able to use our website normally. Our cookies fall into four categories as below:

  1. Strictly Necessary Cookies These cookies are essential for basic website operations. We use them to maintain your logged‑in status and save your shopping‑cart items. Without these cookies, our Services cannot run properly.
  2. Performance Cookies These cookies collect aggregated statistics about page‑visiting habits and system errors. The data cannot identify you personally and helps us optimise our website performance.
  3. Functionality Cookies They save your personalised settings such as shipping country and display currency to provide a tailored browsing experience.
  4. Targeting Cookies Authorised advertising partners deploy these cookies to deliver interest‑based ads and assess campaign effectiveness.

Our system may not recognise Do‑Not‑Track requests sent by some browsers. We may use cookies to connect behavioural data from your various devices for proper advertisement delivery.

You can manage your ad‑preference settings via the resources listed below:

We or our service providers may also use Flash Cookies (Local Stored Objects). Flash‑cookies help us save your video‑volume preferences, run questionnaires and identify popular site sections. Please note standard browser cookie‑cleaning tools cannot erase Flash‑cookies. For Flash‑privacy settings, refer to Adobe’s official guide. Disabling Flash‑cookies may result in some website‑functions being unavailable.

Q: How does the Company use collected information?

A: Your data will only be utilised for the following legitimate purposes:

  1. Process your orders, verify payments, arrange delivery, handle after‑sales returns & refunds and contact you regarding order updates by phone or email;
  2. Recognise returning visitors and optimise your shopping experience;
  3. Send our catalogues, newsletters and promotional offers from us and our qualified affiliates;
  4. Provide custom‑tailored webpage content and targeted‑marketing information via our website, third‑party platforms, emails and text‑messages;
  5. Upgrade our products, website functions and customer‑support service;
  6. Generate anonymous aggregated statistics for internal demographic‑analysis;
  7. Prevent fraud, unauthorised log‑ins, security‑risks and enforce our website policies to protect our business and users;
  8. Reply to your questions and deliver dedicated customer‑support when you reach out to us;
  9. Other purposes explained clearly when we collect your data.

Q: Under what circumstances will the Company share your personal information?

A: We share your personal‑data only in scenarios listed below:

  1. Within Corporate Affiliates We may transmit your information to our existing and future‑added affiliated companies within our group.
  2. Joint‑Marketing Partners For co‑branded sales events, give‑aways and reward‑programs, we will share your information with our cooperating third‑party partners, with clear identification of those third‑party companies.
  3. Selected Third‑party Vendors We may share your data with trusted partners who provide products or services you may find interesting.
  4. Legal Compliance & Safety Requirements We will disclose your data to government‑authorised departments when required by applicable laws. We may also share relevant information with legal‑institutions to prevent fraud, fix system‑loopholes and safeguard the legitimate interests of our users, our company and the public.
  5. Business‑asset Transfer In cases of company acquisition, merger, reorganization or bankruptcy, your stored information will be treated as business‑assets and transferred to the acquiring entity. We will require the transferee to follow this Privacy‑Notice to protect your personal data after such a transfer takes effect.
  6. Authorised Service‑Providers We disclose your necessary information to our outsourced service‑providers so they can fulfil their assigned work on our behalf.
  7. Anonymous Aggregated Data We share non‑identifiable aggregated statistics with our partners for market‑analysis and research purposes; such information cannot be used to identify you personally.
  8. SMS‑Marketing Notifications (If applicable) By entering your phone‑number during checkout, you consent that we send order‑updates, abandoned‑cart reminders and marketing text‑messages to you. Our marketing messages will not exceed a reasonable monthly quantity. You may unsubscribe by clicking the unsubscribe link within our text‑messages or reply “STOP” to our short‑message number or send an unsubscribe application to service@chovhouse.com. We will only share your phone‑number with our designated SMS‑delivery operator for campaign execution and track message‑delivery outcomes for analytics. Any third‑party shortening‑link tools you use will be governed by their own privacy‑policy.

Q: How can you view, update or delete your personal‑data?

A: If you have placed orders with us, you may email our customer‑service team at service@chovhouse.com to access, amend or delete your personal‑information. Subject to local‑applicable laws, you can submit requests for data‑deletion or access‑restriction. We reserve the right to retain essential records when permitted by relevant legislation and we will provide proper explanation upon your request.

Q: How can you opt‑out of our marketing communications?

A: After placing an order, you will receive routine order‑related emails as well as our promotional content by default. You have the right to opt‑out of non‑order‑related marketing‑materials with the following options:

  1. Electronic promotional emails: Click the unsubscribe link included at the bottom of our marketing‑emails at any time; you can also adjust your email‑preferences after logging‑in to your account page on chovhouse.com.
  2. Paper‑catalog mail‑outs: Send an email to service@chovhouse.com to remove yourself from our physical‑mailing list.
  3. For all other data‑related requests, please contact us via service@chovhouse.com.

Q: What rights do California‑based residents hold?

A: If you reside in California, you have the right to ask for records showing how we share your personal‑data with third‑parties for their direct‑marketing purposes. Submit your formal written application to service@chovhouse.com with the subject line marked as “Attn: California Privacy”. We will process your application within 30‑calendar‑days and you can submit such request once per year. Incomplete or mis‑labelled applications will not be processed. If you want to stop receiving advertisements from unaffiliated‑third‑party companies, you must contact those external‑operators directly.

Q: Rules regarding children’s privacy

A: Our website is not intended for users under 13 years old. We never intentionally collect personal‑information from minors aged under 13. Users below 18 years old are not permitted to use our Services. Once we find out a child under‑13 has submitted identifiable personal‑data on our website, we will take reasonable steps to delete such records from our database. Parents can use publicly‑available parental‑control tools to prevent children from submitting private‑information online.

Q: Data‑security measures

A: We implement physical, administrative and technical safeguards to protect our visitors’ personal‑data. When you submit sensitive information such as credit‑card details on our website, your data will be transmitted under SSL‑encryption technology. While we do our utmost to maintain system‑security, we cannot provide absolute‑guarantee against all potential‑cyber‑risks.

Q: Third‑party websites

Our website may contain hyper‑links to external‑sites that are not under our control. Those third‑party platforms will have their own privacy‑policies which differ from ours. We shall not be liable for their data‑collection practices and information‑security situations.

Q: Data‑storage location and retention period

A: Your personal‑data may be stored and processed on servers located in the United States, Canada or Hong‑Kong SAR and governed by the local laws of these regions. Data‑protection regulations in these jurisdictions can differ from those of your resident‑country. You explicitly agree to this cross‑border data‑transfer. We keep your personal‑information only as long as needed to fulfil collection‑purposes, satisfy our legitimate‑business needs or comply with legal‑requirements. Once the data is no longer required, we will erase or anonymise your records completely.

Q: Policy applicable for international‑users

Our business‑operations are partially based in the United States, Canada and Hong‑Kong SAR. Regardless of your residence‑country, you consent to data‑transfer, storage and processing within these areas under this Privacy‑Notice.

Q: Policy‑updates

We will post all revisions to this Privacy‑Notice on chovhouse.com. Your continued use of our website after we update this policy constitutes your acceptance of revised terms.

Q: Contact information and complaint‑submission

If you have questions, doubts or complaints regarding this Privacy‑Notice and our data‑handling practices, please contact our customer‑service team at service@chovhouse.com. All unsubscribe‑applications should also be submitted to this email‑address. If you believe we have failed to resolve your concerns properly, you have the right to lodge formal complaints with data‑protection authorities in your home‑country or the United‑States.